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My Portfolio
caroline white 11/9/26 caroline white 11/9/26

Making Health Messages People Actually Care About

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caroline white 11/2/26 caroline white 11/2/26

When Brand Values Become a Marketing Strategy, Actions Matter More Than Words

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caroline white 10/27/26 caroline white 10/27/26

When Brands Say the Right Thing but Do the Wrong Thing: The Importance of Authentic PR

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caroline white 10/5/26 caroline white 10/5/26

When Protecting a Reputation Becomes the Reputation Problem

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caroline white 9/28/26 caroline white 9/28/26

When Corporate Values Get Tested: Why CSR Has to Be More Than a Message

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caroline white 9/21/26 caroline white 9/21/26

When Brands Speak Up, Words Are Not Enough

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caroline white 9/15/26 caroline white 9/15/26

When PR Stops Listening, Small Issues Become Big Crises

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caroline white 9/7/26 caroline white 9/7/26

Reputation Is More Than a Message

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caroline white 9/1/26 caroline white 9/1/26

Why A Good Strategy Has to Feel Real

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caroline white 3/2/25 caroline white 3/2/25

my portfolio and resume.

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caroline white 12/3/24 caroline white 12/3/24

The Art of PR Design: Tools and Final Reflections

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caroline white 12/3/24 caroline white 12/3/24

Why Digital Publications Are the Future of PR

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caroline white 11/14/24 caroline white 11/14/24

Elevating Elegance: Designing a Brochure for Chanel’s Timeless Brand

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caroline white 10/20/24 caroline white 10/20/24

newsletter

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caroline white 10/8/24 caroline white 10/8/24

social media campaigns

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caroline white 10/3/24 caroline white 10/3/24

Photoshop, direct mail, and stakeholders

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caroline white 9/17/24 caroline white 9/17/24

Persona ou recruitment services

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caroline white 9/17/24 caroline white 9/17/24

Define your stakeholder :

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caroline white 9/15/24 caroline white 9/15/24

collateral damage

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caroline white 9/15/24 caroline white 9/15/24

How to: build the best communications strategy

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